The Australian Republican Movement

Website Design & Development Proposal

Prepared by Code Nation

About Us

About Us

Who we are

Code Nation brings together years of experience working on campaigns in electoral politics, with NGOs, not-for profits and with sustainable businesses. We’re a young, creative agency with staff in Australia and Colombia and clients from across the world.

Our experience and speciality is combining communication strategy with the latest in digital tools. A great campaign is a compelling story, well told - we help you find your narrative and give you the platforms you need to motivate your community to action.

Why we do what we do

At Code Nation we know it’s communities that change the world we live in and make it a better place. We want to help progressive advocates of every type, from across the globe, be stronger. We want people to share more, learn more and create more in collectively building a sustainable future.

Our team is dedicated to equipping activist communities with the digital strategies and tools they need to reach their goals.

Making our small contribution to the big change you're bringing about is what gets us up in the mornings and keeps us working late at night.

Our Experience

Code Nation is a five-star rated NationBuilder creative agency - and the first accredited firm in Latin America. To this outstanding design and technical background we bring the strategic capacity to understand your campaign in context - so we can create the tools you need to pull it all together.

Our team has worked extensively with a wide range of non-profits and campaign organisations, which will serve as an anchor of understanding in meeting your unique needs and objectives.

Our past experience includes work in political campaigns for the the Australian Greens, the Colombian Greens, Sydney's independent Lord Mayor Clover Moore and various emerging parties and independents. Our work in the non-government sector has included support for GetUp, the Sydney Alliance, and other NGOs such as, WWF, AYCC and Friends of the Earth, as well as unions, community organisations and various social movements across the world, with a particular focus on climate change.

Examples of our work include:

Project Purpose

Project Purpose

The purpose of this project is to provide your team with a renewed theme to incorporate The Australian Republican Movement's refreshed branding

In order to achieve this, Code Nation's design team will incorporate The Australian Republican Movement's new branding documents with the latest in digital campaigning to create a robust, built for action advocacy site, geared towards engaging and informing your supporters.

Code Nation will deliver this theme to:

  • Convey The Australian Republican Movement's message in a neat and modern way, matching the refreshed brand guide
  • Attract new supporters, including subscribers and donors to meet the campaign's growth targets
  • Direct website traffic towards taking action
  • Simplify the process for content updates and enable your team to easily create, edit and customise pages through NationBuilder's user-friendly CMS
  • Provide comprehensive support for all NationBuilder page types
  • Show the power of the movement through social proof
  • Lower barriers to action through ease of navigation and use
  • Create a responsive design with support across desktop, tablet and mobile

World Class Design

World Class Design

Our sites are built for a first-class user-experience along with the latest in campaign strategy.

1. Process

This planning process will allow for full collaboration with The Australian Republican Movement to produce a clear and coherent user flow throughout the site.

We will structure each call to action as part of your progressive ladder of engagement, designed to maximise conversions. These calls to action will be supported by user-specific content for signups.

2. Site Design

Our theme redesign will employ powerful campaign imagery and prominent calls to action. We will ensure that the site will have smooth navigation and be neat and modern. 

The focus will be on providing the viewers with material and encouraging them to get involved with The Australian Republican Movement community. 

3. Revisions

In the Timeline provided below we have outlined stages for review throughout the process. Revisions during the site design process will allow for your feedback to ensure our visions are aligned with The Australian Republican Movement's.

Our unique design process includes all necessary iterations in order to ensure that the website style meets with your full approval and best serve The Australian Republican Movement's specific needs.

Website Development

Website Development


Our work combines the highest standards of modern web development with the latest in campaign strategy. The Australian Republican Movement's new custom theme will be built for action, while utilising dynamic content for simple backend management. The new theme can maintain the current NationBuilder page structure to allow your team to continue to easily manage content updates.

Your custom website theme will be built on an intuitive, robust and powerful mobile first front-end framework that will streamline all future theme updates, ultimately reducing long-term maintenance.

The new theme will also include:

  • A digital ladder of engagement that encourages supporters to gradually strengthen their connection with the The Australian Republican Movement community.
  • Full support for all NationBuilder action page types
  • Easy content management and moderation of all content sections across the site
  • Admin-only edit links for control panel users to navigate to the relevant backend section to make changes to the page they are viewing.

1. Custom Homepage

A custom layout with powerful imagery and prominent calls to action. The homepage will support fully-integrated streams of latest content and most recent supporter actions. It will include the following sections, all with content that can be easily managed through the backend:

  • Header slider with photos and calls to action displayed on transition
  • Beautiful large ‘splash’ imagery
  • Prominent join form and latest action stream
  • A most recent blog / stories feed with links to full content
  • Campaign highlights with an excerpt of the most recent campaigns and "Take Action" buttons for new supporters to get involved
  • An about section with mission statement and featured video (if relevant / desired)
  • A featured petition to promote increased engagement directly from the homepage
  • A share section with social media links

2. Personalised Sign-up Process

The custom sign-up process will allow targeted email blasts to reach members and keep them informed of the The Australian Republican Movement's ongoing work and to get them involved in campaigns, issues and events. We will build a subscription process to capture relevant data from your supporters for easy use through NationBuilder's native bulk email toolset. The Australian Republican Movement's optimised signup / subscription process will include:

  • A signup form prominent on your new homepage and other content pages, in addition to a dedicated signup / subscription page
  • Custom landing page and thank you notifications
  • Use of social proof to encourage signup (optional)
  • Prompts for social share or other actions in line with The Australian Republican Movement goals
  • Full support for custom data collection and fields
  • Increased depth of social media integration through optimised sharing / promotion

3. Email Your MP

Our design can provide support for "Email your MP" actions with a custom layout that supports CampaignNow or DoGooder action forms. These direct email campaign actions will allow your team to configure default email messages that can be personalised by constituents and emailed to their local MP (matched by postcode).

This function is not be provided natively through NationBuilder, but can be achieved with either of the third-party applications mentioned above (CampaignNow or DoGooder). We are able to offer CampaignNow services at a discounted rate, which includes all of the following features:

  • Unlimited campaigns and Users
  • 100,000 emails/month
  • Multiple campaign targets
  • NationBuilder data sync
  • Signup tags & point people
  • Landing page redirects
  • Complete design control
  • Fully white-label
  • Personal auto-responders
  • Custom form logic
  • Embeddable campaigns

4. Social Media Integration

The renewed  Australian Republican Movement theme will provide increased depth of social media integration through optimised sharing and promotion. This can be delivered through the inclusion of dynamic social media content including:

  • a live stream of latest tweets
  • a feed of Instagram posts 
  • fully responsive Facebook plugin

5. Image & Resource Library

In this section website visitors will have access to SCEC's resources including pdfs, images and other multimedia with all content editable from the backend. 

We can seperate your resources into sections such as downloadable wallpapers, image gallery and PDF reports.

6. Donation Tools

We will leverage NationBuilder's donation page type to develop a custom staged donation process with support for various fundraising initiatives.

  • Staged donation process designed to maximise conversions
  • Custom landing pages
  • Support for one-off, monthly, or instalment payments
  • Flexibility to integrate with multiple payment processors. We can provide advice on the best fit for your needs, for example a mix of Stripe (to host the complete donation process directly on your website) and PayPal Express (to enable monthly donations at reduced rates).

7. Petition Pages

Using NationBuilder Petitions we are able to create:

  • A featured petition tool that can be included on other pages to promote action on your focal campaign across the site
  • Dynamic petition forms that adapt to provide a share function for existing signatories
  • Custom landing pages to provide implicit reinforcement of the The Australian Republican Movement supporter journey / ladder of engagement
  • An honour-reel stream of latest signatures

8. Latest News/ Blog

  • A stream of the most recent articles and posts
  • Displaying teaser images and content excerpts
  • Including button links to full content
  • Dynamic image, text and video content that supports easy backend management
  • Post excerpts include thumbnails, content snippets and button links to the full articles and content
  • Social media share buttons will be automatically generated for each post / article

9. Calendar/Events

A “latest events” section that displays all current events in reverse chronological order (i.e. most recent on top) with thumbnail images and text excerpts

  • Support for ticketed events, both free and priced, with options for multiple purchase bundles.
  • Dynamic RSVP forms that adapt to provide a share / tweet prompt for registered attendees
  • Action stream of latest RSVPs 

10. Volunteer Recruitment

  • Dynamic image, text and video content that supports easy backend management
  • Configuration of multiple volunteer roles or campaign-based volunteer recruitment
  • Increased depth of social media integration through optimised sharing/promotion
  • A stream of recent volunteers to increase engagement through social proof

11. Contact Us

  • Contact forms including full name, email address, enquiry / message, and other fields at your discretion.
  • A custom landing page with a personalised thank you message and success notification.
  • Allow supporters to get in touch directly with the The Australian Republican Movement's team

12. Media Releases

  • A stream of featured press releases with editable multi-media and comments features
  • Dynamic image, text and video content that supports easy backend management
  • Press release excerpts include thumbnails graphics, abridged content and links to the full content

13. Latest Campaigns

The Campaigns section will highlight the key The Australian Republican Movement's campaigns and promote the different ways supporters can be involved. It will emphasise the power of the movement through a 'latest action stream' that further encourages supporters to be involved through social proof.

Our team can create a "Campaigns Centre" with a stream of latest campaigns and actions, coupled with detailed individual campaign pages. These campaigns will each focus on a specific action, including petition signatures and direct email campaigns.

14. Search Tool

Our design will support internal search functionality on every page required with the ability to search by keyword through all website pages and articles posted about The Australian Republican Movement. This will allow ease of navigation for visitors whilst on the website and improve their engagement with the ARM's content.

Proposed Timeline

Proposed Timeline

The following timeframes are indicative - comment periods will be iterative but this serves to give a sense of the time required to deliver the project.

Design - 3 weeks - Completed 23 December 

Development - 3 weeks - Completed 26 January

Timeline Breakdown

Mon, 5 Dec - Approval of project and provision of all necessary materials

Tue, 6 Dec - Initial design phase commences with feedback doc provided

Fri, 9 Dec Completed design feedback doc submitted for implementation

Fri, 16 Dec Revised design feedback doc implemented

Fri, 23 Dec Final website design confirmed. Development phase commences

Fri, 13 Jan Initial development provided for testing, proofing and revision

Mon, 16 Jan Initial feedback doc completed. 

Fri, 20 Jan Initial feedback doc implemented. Final feedback commences.

Mon, 23 Jan Final development provided for testing, proofing and revision

Tue, 24 Jan Final development feedback completed

Wed, 25 Jan Final development feedback implemented

Thu, 26 Jan Site Launched

Mon, 6 Feb Retainer Commences

Project Price

Project Price

This quote is based on the original scope of the work, as detailed in this proposal.

Fine Print

Fine Print

Costs exclude website hosting and domain fees; NationBuilder monthly pricing; image licensing fees; and ongoing technical support.

Payment will be made in two instalments, 50% upon commencement and 50% upon final project delivery.

Work outside or beyond the scope of this proposal will be charged at our standard hourly rate. The client will be advised and asked to approve any such additional hours.

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