LandCare Tasmania

Proposal for NationBuilder Website
Design & Development

Code Nation

About Us

Who we are

Who we are

Code Nation brings together years of experience working on campaigns in electoral politics, with NGOs, not-for profits and with sustainable businesses. We’re a young, creative agency with offices in Australia and Colombia and clients from across the world.

Our experience and speciality is combining communication strategy with the latest in digital tools. A great campaign is a compelling story, well told - we help you find your narrative and give you the platforms you need to motivate your community to action.

Why we do what we do

Why we do what we do

At Code Nation we believe that change is built from the bottom-up. We know that it’s communities that change the world we live in and make it a better place. We want to help progressive communities of every type, from across the globe, be stronger. We want people to share more, learn more and create more in collectively building a sustainable future.

Our team is dedicated to equipping activist communities with the digital strategies and tools they need to reach their goals. 

Making our small contribution to the big change you’re going to bring about is what gets us up in the mornings and keeps us working late at night.

Our Experience

Our Experience

Code Nation is a five-star rated NationBuilder creative agency - and the first accredited firm in Latin America. To this outstanding design and technical background we bring the strategic capacity to understand your campaign in context - so we can create the tools you need to pull it all together.

Our team has worked extensively with a wide range of non-profits and campaign organisations, which will serve as an anchor of understanding in meeting your unique needs and objectives.

Our past experience includes work in political campaigns for the the Australian Greens, the Colombian Greens, Sydney's independent Lord Mayor Clover Moore and various emerging parties and independents. Our work in the non-government sector has included support for GetUp, the Sydney Alliance, and other NGOs such as, WWF, AYCC and Friends of the Earth, as well as unions, community organisations and various social movements across the world, with a particular focus on climate change.

Examples of our work include:

Process and Plans



The purpose of this project is to provide Landcare Tasmania with the requisite tools and digital infrastructure to continue their work for a vibrant, healthy and protected natural Tasmanian landscape.

In order to achieve this, we will design and develop a renewed digital platform for Landcare Tasmania, geared towards engaging their members and supporters. Code Nation will deliver a new website to:

  • Enable Landcare Tasmania members to manage their details and memberships online
  • Promote Landcare Tasmania and its ongoing projects
  • Integrate with social media and email communications to facilitate greater sharing of Landcare Tasmania’s work and achievements
  • Lower barriers to action through ease of navigation and use
  • Display complex information in an appealing and engaging way
  • Show the power of Landcare Tasmania’s work through social proof
  • Simplify the process for content updates and enable the Landcare Tasmania team to easily create, edit and customise pages through a user-friendly CMS
  • Direct website traffic towards taking action
  • Support access across desktop, tablet and mobile devices

World Class Design

World Class Design

We will create a custom site design and provide all necessary iterations to the design mockups in order to ensure that the website style and layout best serves Landcare Tasmania’s unique needs.

Our team will ensure that your new site design will observe all guidelines identified in the Landcare Tasmania brief and any existing style documents. Additionally, all design choices will be informed by the full extent of available functions offered through the NationBuilder community organising system.

The result will be a site created specifically for your objectives, underpinned by your unique organisational goals and enhanced by the best in digital design:

i) User-friendly Navigation and Search

  • Custom header navigation with support for touch devices
  • Social media integration and share features
  • Creation of a custom site search leveraging Google's developer tools

ii) Responsive Design

  • The final site will be optimised for desktop, tablet and mobile devices.

Custom Site Development

Custom Site Development

The site structure will follow the approved layout and organisation determined through our iterative design process. Your new site's cross-page functionalities will include all components outlined in this proposal.

Our work combines the highest standards of modern web development with the latest in campaign strategy:

i) Built for Action

  • Your own digital ladder of engagement that gently encourages supporters to become further engaged with the campaign, continually moving to higher-order actions on their supporter journey.
  • Use of social proof to motivate your community to take action.
  • Full support for all NationBuilder action page types

ii) Dynamic Content for Simple Backend Management

  • All content sections across the site will be built to support easy backend management and moderation.
  • Website pages will include handy admin-only edit links for control panel users to navigate to the relevant backend section to make changes to the page they are viewing.

Site Components

1. Custom Homepage

1. Custom Homepage

A custom homepage with powerful imagery and prominent calls to action. This homepage will support fully-integrated streams of latest content and most recent supporter actions. It will include a range of the following sections, all with content that can be easily managed through the backend:

  • Powerful header imagery or photo carrousel with calls to action displayed on transition
  • Prominent join form with custom data capture
  • Latest supporter action stream to promote engagement through social proof
  • A most recent blog / stories / projects feed with links to full content
  • Campaign highlights with an excerpt of the most recent campaigns and "Take Action" buttons for new supporters to get involved
  • Panel related to member organisations and local groups
  • About Us section with mission statement, campaign images and featured video
  • Targeted promotion of the various avenues for involvement (e.g. subscribing, connecting on social media, volunteering, donating, etc.)
  • Featured petition to increase engagement and data capture directly from the homepage
  • Dashboard panel for members
  • Share section with social media links
  • Panel highlighting relevant sponsors / partners

2. Community & Content

2. Community and Content

This section of the website will include dynamic images, text and video content that supports easy backend management. It includes the following range of pages, based on the needs outlined in the brief:

A) Content Pages

  • About Us
  • Key mission statement
  • Governance Structure
  • People involved / meet the team
  • Partners and sponsors

B) Contact Us

  • Contact forms including full name, email address, enquiry / message, and other fields at your discretion.
  • A custom landing page with a personalised thank you message and success notification.

C) Latest News / Blog Page (optional)

  • A stream of the most recent articles and posts
  • Dynamic image, text and video content that supports easy backend management
  • Post excerpts include thumbnails, content snippets and button links to the full articles and content
  • Social media share buttons will be automatically generated for each post / article

D) FAQs (optional)

This section will provide a full list of FAQs that support detailed answers with easy navigation between questions and an accordion feature to enhance the user experience.

E) Media Releases (optional)

  • A stream of featured press releases with editable multi-media and comments features
  • Optimised for videos / photos
  • Press release excerpts with thumbnail graphics, abridged content and links to the full release

F) Social Media Integration and Tools (optional)

  • Twitter content feed with custom design (optional)
  • Facebook page plugin implemented with responsive design (optional)
  • Supporter activities automatically integrated with Landcare Tasmania social media accounts

    3. Membership Area

    3. Membership Area

    This membership section will include content and functionality customised specifically for members of Landcare Tasmania. You will also be able to restrict individual pages and sections to provide members-only access to certain elements of the site.

    A) Member Dashboard

    • This tool will be central to improving the user experience for individual members and ultimately increasing engagement with the site.
    • Members will be able to update their details and view their past interactions with the site
    • Local groups and member organisations can update their public profiles.

    B) Membership Renewals / Applications

    • This section will be fully integrate with the NationBuilder membership feature available on their "organization" plan
    • Supporters will be able to select their paid membership plans and process their membership fee payments online.
    • Allow new members to sign up online or process membership renewals via the website
    • We can provide a tool for subscription management so your supporters can control their contact preferences (e.g. indicating their interests for use in targeting bulk email communications)

    C) Resources & Digitised Lap Forms

    • This section will include any relevant members-only resources
    • We will create digital versions of your existing organisational lap forms, provided we can capture all data in NationBuilder custom fields

    D) Post Your Event

    • Members will be empowered to create and publish their own events directly via the website for display in the central Landcare Tasmania calendar. More information on the calendar and RSVP functionality can be found in part 6 of this proposal ("Get Involved Section").

    4. Projects Section & Updates

    4. Projects Section & Updates

    The Projects section will highlight the important work Landcare Tasmania is doing and promote the different ways supporters can be involved in those achievements. It will emphasise the power of Landcare Tasmania's work through a stream of latest updates and actions, coupled with detailed individual campaign pages.

    This Projects section will include the following features:

    • A stream of latest project updates and actions
    • Photo galleries (optional)
    • A carrousel slider of quotes / testimonials from supporters and local groups (optional)

    5. Tasmanian Landcare Fund

    5. Tasmanian Landcare Fund (TLF)

    This section will promote the importance of the Tasmanian Landcare Fund through case studies of past recipients. The key elements include:

    A) Application form

    • This will be an editable PDF available for download.

    B) Story-telling and case studies

    • A blog-style presentation of testimonials from past recipients used to promote the TLF.

    C) Bequests

    • A form for individuals to provide their information and get in touch with Landcare Tasmania about setting up a bequest.

    D) Donation tools

    • This section will be configured to receive one-off donations as well as monthly recurring donations. More information can be found in the "donation tools" section below.

    6. Get Involved Section

    6. Get Involved Section

    This section provides a range of opportunities for new supporters to engage with Landcare Tasmania and take action in different ways:

    A) Sign up for updates

    • Signup form prominent on homepage, in addition to a dedicated signup page
    • Custom landing page and thank you / success notifications
    • Use of social proof to encourage signup
    • Data segmentation based on user responses (e.g. regarding interests or values)
    • Prompts for social share or other actions on form completion
    • Data capture automatically integrates with your mailing list and can be synced with other services (provided they have an active API)
    • Full support for custom data collection and fields

    B) Volunteer for a local group

    • Configuration of multiple volunteer roles or project-based volunteer recruitment
    • Increased depth of social media integration through optimised sharing / promotion
    • A stream of recent volunteers to increase engagement through social proof
    • Volunteer signup forms included on each organisation's public profile to record the name of the local group for which they wish to volunteer
    • Empower your leaders with improved targeting through accurate and deep data capture
    • Ease of segmentation (e.g. by local group) to streamline volunteer management and support your existing engagement practices

    C) RSVP for an event

    • Calendar automatically includes all current Landcare Tasmania events as well as those hosted and submitted by member organisations, so supporters can sign up for an event hosted by their local group.
    • Events are displayed in reverse chronological order (i.e. most recent on top) with thumbnail images, event info and promotional excerpts.
    • Support for ticketed events, both free and priced, with options for multiple purchase bundles.
    • Dynamic RSVP forms that adapt to provide a share / tweet prompt for registered attendees.
    • Action stream of latest RSVPs.

    D) Become a member

    • Join Landcare Tasmania as an individual member
    • Register a Landcare member organisation or local group

    7. Member Organisations / Local Groups

    7. Member Organisations / Local Groups

    All new members will indicate whether they're an individual or local group. In the latter case they will be created as an organisation in your NationBuilder database and have the option of managing a public profile. This will enable us to create a section promoting your member organisations and local groups:

    • We will provide public profiles for all member organisations and local groups (but not individual members), which they can choose to remove from display if they wish.
    • All publicly-displayed organisation profiles will be presented on a searchable map as we discussed. This will require local groups to submit a mappable street address for their profile.
    • We can create a volunteer signup tool on each profile page that connects the member organisation with the volunteer (either using recruiter ID or custom field data)

    8. Donation Tools

    8. Donation Tools

    We will leverage NationBuilder's donation page type to develop a custom staged donation process with support for various fundraising initiatives, including paid membership programs and project-based donation drives.

    A) Donation Pages

    • Staged donation process designed to maximise conversions
    • Custom landing pages (where a supporter is redirected after donating)
    • Support for one-off, monthly, or instalment payments
    • Flexibility to integrate with multiple payment processors. We can provide advice on the best fit for your needs, for example a mix of Stripe (to host the complete donation process directly on your website) and PayPal Express (to enable monthly donations at reduced rates).

    B) Project-Specific Asks

    • Donation pages can be easily replicated to reflect particular project asks
    • Custom progress bars encourage support towards a visible goal
    • Time-based appeals can be created to encourage support through urgency as specific moments arise.

    C) Membership Integration

    We will make sure you get the most out of NationBuilder's membership feature by allowing new members to sign up online and processing membership renewals via your website. As part of this process, reminder emails will be automated to alert supporters as their membership nears expiration.

    9. eNewsletter Design and Development

    9. eNewsletter Design and Development

    We will design and develop an eNewsletter template that allows you to send bulk email communications to your supporters and keep them informed about Landcare Tasmania's latest updates.

    The subscription management section of individual profiles will provide you with the power to filter recipients of each eNewsletter to increase engagement and personalisation.

    All development of the eNewsletter template will be completed inside NationBuilder's communications portal, and will observe the various limitations of that system.

    Financials & Fine Print

    Proposed Timeline

    Proposed Timeline

    The following timeframes are indicative - comment periods will be iterative but this serves to give a sense of the time required to deliver the project.

    Fri 29 Jan - Approval of project

    Fri 5 Jan - First version of website creative completed by Code Nation

    Fri 12 Feb - Revisions and feedback on initial website mockups provided by Landcare Tasmania

    Wed 17 Feb - Second iteration on website design (including eNewsletter template)

    Mon 22 Feb - Design of eNewsletter template confirmed and further feedback on website mockups

    Fri 26 Feb - Final confirmation of website creative

    Mon 29 Feb - Website development commences

    Fri 4 March - eNewsletter completed for bulk email communications

    Fri 25 March - First live sections provided for testing, proofing and revision

    Fri 8 April - Feedback incorporated in additional development iteration

    Mon 18 April - Full site submitted for testing, proofing and revision

    Mon 25 April - Website launched

    Project Price

    Project Price

    All pricing based on the original scope of work, as detailed in this proposal.

    Fine Print

    Fine Print

    Costs exclude website hosting and domain fees; NationBuilder monthly pricing; image licensing fees; and ongoing technical support.

    Payment will be made in two instalments, 50% upon commencement and 50% upon final project delivery.

    Work outside or beyond the scope of this proposal will be charged at our standard hourly rate. The client will be advised and asked to approve any such additional hours.


    Landcare Tasmania
    Website Proposal


    p: (+61) 02 6100 4426
    (+57) 305 257 7821