Retail & Fast Food

Workers Union

Website Design & Development Proposal

Prepared by Code Nation

About Us

About Us

Who we are

Code Nation brings together years of experience working on campaigns in electoral politics, with NGOs, not-for profits and with sustainable businesses. We’re a young, creative agency with staff in Australia and Colombia and clients from across the world.

Our experience and speciality is combining communication strategy with the latest in digital tools. A great campaign is a compelling story, well told - we help you find your narrative and give you the platforms you need to motivate your community to action.

Why we do what we do

At Code Nation we know it’s communities that change the world we live in and make it a better place. We want to help progressive advocates of every type, from across the globe, be stronger. We want people to share more, learn more and create more in collectively building a sustainable future.

Our team is dedicated to equipping activist communities with the digital strategies and tools they need to reach their goals.

Making our small contribution to the big change you're bringing about is what gets us up in the mornings and keeps us working late at night.

Our Experience

Code Nation is a five-star rated NationBuilder creative agency - and the first accredited firm in Latin America. To this outstanding design and technical background we bring the strategic capacity to understand your campaign in context - so we can create the tools you need to pull it all together.

Our team has worked extensively with a wide range of non-profits and campaign organisations, which will serve as an anchor of understanding in meeting your unique needs and objectives.

Our past experience includes work in political campaigns for the the Australian Greens, the Colombian Greens, Sydney's independent Lord Mayor Clover Moore and various emerging parties and independents. Our work in the non-government sector has included support for GetUp, the Sydney Alliance, and other NGOs such as, WWF, AYCC and Friends of the Earth, as well as unions, community organisations and various social movements across the world, with a particular focus on climate change.

Examples of our work include:

Project Purpose

Project Purpose

The purpose of this project is to provide your team with the requisite tools and digital infrastructure required to serve the members of the Retail and Fast Food Workers Union (RFFWU).

In order to achieve this, we will design and develop a new digital platform for RFFWU, geared towards engaging and informing your supporters. 

Code Nation will deliver this digital platform to:

  • Attract new supporters, including subscribers and donors to meet the campaign's growth targets
  • Direct website traffic towards taking action
  • Integrate RFFWU digital presence into a single database / CRM, including social media activities, email communications and website actions
  • Simplify the process for content updates and enable your team to easily create, edit and customise pages through NationBuilder's user-friendly CMS
  • Convey RFFWU message in a neat and modern way
  • Provide comprehensive support for all NationBuilder page types
  • Show the power of the movement through social proof
  • Lower barriers to action through ease of navigation and use
  • Create a responsive design with support across desktop, tablet and mobile

World Class Design

World Class Design

Our sites are built for a first-class UX and crafted to support your campaign's ladder of engagement with targeted calls to action and user-specific content.

1. Process

This planning process will allow for full collaboration with RFFWU to produce a clear and coherent user flow throughout the site.

We will structure each call to action as part of your progressive ladder of engagement, designed to maximise conversions. These calls to action will be supported by user-specific content for new signups.

2. Website Pdf Mockups

Our design will employ powerful campaign imagery and prominent calls to action. We will ensure that the site will have smooth navigation and be neat and modern. 

The focus will be on providing the viewers with material and encouraging them to get involved. 

3. Revisions

In the Timeline provided below we have outlined stages for review throughout the process. Revisions during the site design process will allow for your feedback to ensure our visions are aligned with RFFWU's.

Our unique design process includes all necessary iterations in order to ensure that the website style meets with your full approval and best serve RFFWU's specific needs.

Website Development

Website Development


Our work combines the highest standards of modern web development with the latest in campaign strategy. You new custom site will be built for action, while utilising dynamic content for simple backend management. Your custom website theme will include:

  • A powerful digital toolset to communicate with your supporters and track their engagement across your website, social media and email updates
  • Use of social proof and case studies to motivate your community to take action.
  • A digital ladder of engagement that encourages supporters to gradually strengthen their connection with the RFFWU community.
  • Full support for all NationBuilder action page types
  • Easy content management and moderation of all content sections across the site
  • Admin-only edit links for control panel users to navigate to the relevant backend section to make changes to the page they are viewing.

1. Custom Homepage

A custom layout with powerful imagery and prominent calls to action. The homepage will support fully-integrated streams of latest content and most recent supporter actions. It will include the following sections, all with content that can be easily managed through the backend:

  • Header slider with photos and calls to action displayed on transition
  • Beautiful large ‘splash’ imagery
  • Prominent join form and latest action stream
  • A most recent blog / stories feed with links to full content
  • Campaign highlights with an excerpt of the most recent campaigns and "Take Action" buttons for new supporters to get involved
  • An about section with mission statement and featured video (if relevant / desired)
  • A featured petition to promote increased engagement directly from the homepage
  • A share section with social media links

2. Personalised Sign-up Process

The custom sign-up process will allow targeted email blasts to reach members and keep them informed of RFFWU's ongoing work and to get them involved in campaigns, issues and events. This process will include:

  • A signup form prominent on your new homepage and other content pages, in addition to a dedicated signup / subscription page
  • Custom landing page and thank you notifications
  • Use of social proof to encourage signup (optional)
  • Prompts for social share or other actions in line with RFFWU's goals
  • Full support for custom data collection and fields
  • Increased depth of social media integration through optimised sharing / promotion

3. Your Rights at work (Resource Library)

This resource section will be created with a focus on educating and interacting with the supporters of RFFWU. The featured elements of this section will be FAQ and information on penalty rates and will be clearly organised to allow for ease of navigation. This section will saccess to RFFWU's resources and information including pdfs, images and other multimedia with all content editable from the backend.

4. Donation Tools

We will leverage NationBuilder's donation page type to develop a custom staged donation process with support for various fundraising initiatives, including campaign-based donation drives.

A) Donation Pages

  • Staged donation process designed to maximise conversions
  • Custom landing pages
  • Support for one-off, monthly, or instalment payments
  • Flexibility to integrate with multiple payment processors. We can provide advice on the best fit for your needs, for example a mix of Stripe (to host the complete donation process directly on your website) and PayPal Express (to enable monthly donations at reduced rates).

5. Petition Pages

Using NationBuilder Petitions we are able to create:

  • A featured petition tool that can be included on other pages to promote action on your focal campaign across the site
  • Dynamic petition forms that adapt to provide a share function for existing signatories
  • Custom landing pages to provide implicit reinforcement of the RFFWU's supporter journey / ladder of engagement
  • An honour-reel stream of latest signatures

6. Latest News/ Blog

  • A stream of the most recent articles and posts
  • Displaying teaser images and content excerpts
  • Including button links to full content
  • Dynamic image, text and video content that supports easy backend management
  • Post excerpts include thumbnails, content snippets and button links to the full articles and content
  • Social media share buttons will be automatically generated for each post / article

7. Calendar/Events

    An “Action Day” section that displays all current events in reverse chronological order (i.e. most recent on top) with thumbnail images and text excerpts

  • Support for ticketed events, both free and priced, with options for multiple purchase bundles.
  • Dynamic RSVP forms that adapt to provide a share / tweet prompt for registered attendees
  • Action stream of latest RSVPs 

    8. Contact Us

    • Contact forms including full name, email address, enquiry / message, and other fields at your discretion.
    • A custom landing page with a personalised thank you message and success notification.
  • Allow supporters to get in touch directly with the RFFWU team
  • 9. Media Releases

  • A stream of featured press releases with editable multi-media and comments features
  • Dynamic image, text and video content that supports easy backend management
  • Press release excerpts include thumbnails graphics, abridged content and links to the full content

    10. Latest Campaigns

The Campaigns section will highlight the key RFFWU campaigns and promote the different ways supporters can be involved. It will emphasise the power of the movement through a 'latest action stream' that further encourages supporters to be involved through social proof.

Our team will create a "Campaigns Centre" with a stream of latest campaigns and actions, coupled with detailed individual campaign pages. These campaigns will each focus on a specific action, including petition signatures and direct email campaigns.

    11. Search Tool

    Our design will support internal search functionality on every page required with the ability to search by keyword through all website pages and articles posted about RFFWU. This will allow ease of navigation for visitors whilst on the website and improve their engagement with the RFFWU content.

    Proposed Timeline

    Proposed Timeline

    The following timeframes are indicative - comment periods will be iterative but this serves to give a sense of the time required to deliver the project.

    Mon, 3 Oct - Provision of logo and brand document (from RFFWU)

    Tues, 11 Oct - Initial design phase commences with feedback doc provided

    Wed, 19 Oct - Completed design feedback doc submitted for implementation

    Fri, 21 Oct - Revised design feedback doc implemented

    Mon, 24 Oct - Final website design confirmed. Development phase commences

    Mon, 7 Nov - Initial development provided for testing, proofing and revision

    Wed, 9 Nov - Initial feedback doc completed. 

    Mon, 14 Nov - Initial feedback doc implemented. Final feedback commences.

    Mon, 21 Nov - Final development provided for testing, proofing and revision

    Wed, 23 Nov - Final development feedback completed

    Mon, 28 Nov - Final development feedback implemented

    Wed, 30 Nov   - Site Launched

    Mon, 12 Dec - Retainer Commences

    Project Price

    Project Price

    This quote is based on the original scope of the work, as detailed in this proposal.

    Fine Print

    Fine Print

    Costs exclude website hosting and domain fees; NationBuilder monthly pricing; image licensing fees; and ongoing technical support.

    Payment will be made in two instalments, 50% upon commencement and 50% upon final project delivery.

    Work outside or beyond the scope of this proposal will be charged at our standard hourly rate. The client will be advised and asked to approve any such additional hours.

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